《"we are full of vitality" starts again in the second season, taking the rural cultural and tourism industry as the starting point, and promoting rural revitalization through industrial revitalization and cultural revitalization. bbb。 the program gathers five elite talents from different fields to form a rural revitalization group, and goes to villages that are representative and face development difficulties in gansu and tianjin. from multiple dimensions such as painting, design, marketing, handicraft art, and travel photography, it formulates cultural and tourism transformation plans for the local area according to local conditions, and effectively creates internet celebrity cultural and tourism-style attractions or check-in places with rural aesthetics, and attracts traffic through online publicity and offline activities. in the end, the transformation will be permanently left in the countryside and become a hematopoietic machine for local cultural tourism, bringing a continuous stream of passenger flow and the value of iterative extension.